Public relations

Public relations define your environment as close and distant and point to the need to maintain good relations with each one. Can organizations focused on business objectives also be pro-social? Every action taken by a company, bank, government or non-governmental entity takes place in interaction with humans and the environment. The first element of conscious public relations is to notice this connection.

The level of development of a modern organization is measured not only by purely economic indicators. Brand value and long-term strategy are also estimated, which analyse the competition and keep an eye on the labour market. In this way, entities assess their potential and the possibilities for their PR use.

However, in their assessment, they must consider how they are perceived from the outside. They can do this in a passive way by reviewing the press or social media. However, only an active and positive approach to the environment will take their relationships to a fruitful level.

PRAG believes in images based on real bonds. This applies to both internal initiatives as well as external activities. Helping you build and develop social campaigns with educational, healthy and cultural qualities also allows for the combination of a company’s ideas with the needs of the local authorities and third-sector entities, such as associations and foundations. PRAG knows how to respond to the requirements of modern image and understands the advantages of social economy.

It’s worth engaging PRAG.