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PRAG przedstawia zdarzenia obiektywnie, bazując na etyce dziennikarskiej i kodeksie dobrych praktyk.

PRAG dba o jakość komunikowania poprzez dbałość o warsztat językowy, a także dokładne prezentowanie opinii stron.

PRAG stale rozwija swoje zaplecze, aby oferować nowoczesne usługi adekwatne do potrzeb klienta.

     
PR Daily News

Don’t miss this week’s late deadline for PR Daily’s Content Marketing Awards
19 lipca 2019

The last chance to enter is this Friday, July 19 at 11:59 p.m. Central time. Enter to earn recognition for your captivating content.

The post Don’t miss this week’s late deadline for PR Daily’s Content Marketing Awards appeared first on PR Daily.

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How to pump new life into your PR planning sessions
19 lipca 2019

Though your clients might think they want the status quo, smart PR pros know they have to change things up to stay at the top. Here’s how to expand your game plan. Every quarter to six months, PR pros work with clients to create a new strategy for the following quarter or remainder of the […]

The post How to pump new life into your PR planning sessions appeared first on PR Daily.

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3 attendees share why you shouldn’t miss our summit at Microsoft HQ
19 lipca 2019

Join experts from Google, NBCUniversal, Target, Taco Bell and more for the 11th iteration of this beloved event. A lot has changed in the communications world over the past decade. The demands on industry professionals are constantly growing—but the communicators who have joined us at our annual Employee Communications, PR and Social Media Summit aren’t […]

The post 3 attendees share why you shouldn’t miss our summit at Microsoft HQ appeared first on PR Daily.

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Infographic: How creating live videos can elevate your organization
19 lipca 2019

Whether you are broadcasting on Twitter or YouTube, connecting with live audiences can be a powerful way to convey authenticity and spark loyalty. Consider these tips. For communicators looking to grab their audience’s attention, live video offers exceptional opportunities. Only 20% of consumers will finish an article they start reading, and 69% would rather learn […]

The post Infographic: How creating live videos can elevate your organization appeared first on PR Daily.

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IPR creates buzz with ‘In a Car’ video series
18 lipca 2019

A desire for a short video series was informed by the success of Jerry Seinfeld’s car-themed interview show. The videos quickly netted increased viewership and community feedback. At an all-day board meeting last April, the Institute for Public Relations (IPR) Board of Trustees suggested we diversify our outreach efforts and create videos featuring IPR’s work. […]

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Rebranding takeaways from Jamba’s name change
18 lipca 2019

Many big brands have been playing with their monikers in hopes of better describing their mission and vision for the future. Is it time for your organization to follow suit? To align with modern health trends, the California-based chain is modifying its product line—and has squeezed the word “juice” out of its moniker. After nearly […]

The post Rebranding takeaways from Jamba’s name change appeared first on PR Daily.

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6 lessons from a never-delivered Apollo 11 disaster statement
18 lipca 2019

In 1969, a speechwriter had a statement ready for President Nixon in case the astronauts died on the moon. How prepared are you for a fatal crisis? The White House prepared for the worst as Apollo 11 lunar landing vehicle approached the moon July 18, 1969. Speechwriter William Safire—later a New York Times columnist—wrote a […]

The post 6 lessons from a never-delivered Apollo 11 disaster statement appeared first on PR Daily.

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93% of reporters visit online newsrooms, Ford’s sly emoji pitch, and FaceApp defends privacy
18 lipca 2019

Also: The case for refreshing the Barcelona Principles, Oscar Mayer offers a stay in its Wienermobile, and Instagram hides ‘likes.’ Good morning, PR pros: Oscar Mayer turned to Airbnb for a quirky way to celebrate National Hot Dog Day. On July 24, the Kraft Heinz brand will offer fans the chance to book a night […]

The post 93% of reporters visit online newsrooms, Ford’s sly emoji pitch, and FaceApp defends privacy appeared first on PR Daily.

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Is it time to refresh the Barcelona Principles?
18 lipca 2019

PR pros report that proving value to leaders remains a key concern, despite almost a decade applying the vaunted measurement guidelines. What changes should the industry consider? Measurement has never been more important for PR practitioners. Many communicators report that a top concern is proving value to top decision-makers—thereby earning bigger budgets. A recent study […]

The post Is it time to refresh the Barcelona Principles? appeared first on PR Daily.

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30 jobs in the PR and marketing world
18 lipca 2019

Which cities offer prime living and working opportunities for new college grads? A move to Texas or California might be wise. Plus, check out a roundup of current job openings. Recent college grads, you might want to move to Texas. According to OnlineDegrees.com’s list of the “15 best big cities for new grads 2019,” half […]

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