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PR Daily News

How communicators can do less and survive—and even thrive
21 października 2019

The answer is not more ‘touchpoints’ or ‘connectivity.’ Focus on doing fewer things, and shed the extraneous stuff that’s not driving substantive results. Pick up and examine your plate of workplace tasks. It’s heavy, isn’t it? Sure, there are portions of meaningful, hearty fare on there, but I bet your plate is laden with mushy, […]

The post How communicators can do less and survive—and even thrive appeared first on PR Daily.

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How has your visual content captivated audiences?
18 października 2019

Enter PR Daily’s Video & Visual Awards by Nov. 1 to showcase your impressive visual storytelling skills.

The post How has your visual content captivated audiences? appeared first on PR Daily.

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The future is now
18 października 2019

Get ready for upcoming trends at the Future of Communications Conference. Wouldn’t it be nice to have a crystal ball to tell you what’s coming up in the world of communications? We’ve got the next best thing—Ragan’s The Future of Communications Conference, Nov. 5–6, in Chicago. Register here. Your job isn’t just to manage your […]

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Are ‘influencers’ really that influential?
18 października 2019

Some people have huge social media followings, and some have the power to shape civilization. Sometimes those groups overlap—but not always. Consider the difference between being an “influencer” and being influential. Take, for example, Frances Arnold of CalTech, who won the Nobel Prize in Chemistry for her work in unlocking the key to the evolutionary process, so […]

The post Are ‘influencers’ really that influential? appeared first on PR Daily.

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KFC ‘seasoned tickets’ sell out, Malibu Barbie as an Airbnb host, and the beer wars slosh on
18 października 2019

Also: Juul pulls fruit-flavored products in U.S., Experian’s media relations secrets, interactions on Facebook and Instagram remain steady, and more. Good morning, PR pros: A partnership promising to deliver chicken wings also delivered PR and marketing success. After KFC launched its Kentucky Fried Wings, it offered 500 fans “seasoned tickets.” For $75, the fans will […]

The post KFC ‘seasoned tickets’ sell out, Malibu Barbie as an Airbnb host, and the beer wars slosh on appeared first on PR Daily.

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TikTok’s rapid growth and format offer marketing opportunities
18 października 2019

The short-form video platform has attracted a half-billion users worldwide, many in the 16–24 age range. It’s a chance for you to show your company’s fun side to consumers and job seekers. TikTok now has more than 500 million active users worldwide. That’s more than Twitter, LinkedIn, Snapchat and Pinterest. It’s one of the most […]

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Infographic: Content trends for social media in 2020
18 października 2019

What kinds of content are most likely to make an impact on social media platforms in 2020? This handy guide offers tips for making a splash online. With changing algorithms and shortening attention spans, it is crucial to invest wisely on social media content. You have very little time to set yourself apart on social […]

The post Infographic: Content trends for social media in 2020 appeared first on PR Daily.

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In focus: Communicators’ power to drive business purpose
17 października 2019

At the PR Decoded conference, pros take a new approach to enunciating an organization’s role in bettering stakeholders’ lives. For examples, look to Netflix, Mondelez and Levi Strauss. Companies that can’t clearly articulate their reason for existence—beyond making a quick dollar—won’t be in business by the end of the coming decade. That was the bold […]

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Tell the stories of the inspirational women you work with
17 października 2019

Ragan’s Top Women in Communications Awards will honor the women who are leading the way in communications. Nominate your female colleagues—or yourself—by Nov. 1.

The post Tell the stories of the inspirational women you work with appeared first on PR Daily.

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Report: Video is crucial for reaching social media audiences
17 października 2019

A study from data analytics firm Talkwalker and Trust Insights reveals YouTube is an essential platform as users seek educational content. TikTok’s power remains to be seen. Social media habits are changing as users are favoring two things: community and video. More and more social media users are searching for “velvet rope” communities, or forums […]

The post Report: Video is crucial for reaching social media audiences appeared first on PR Daily.

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