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PR Daily News

34 redundant, repetitive, and superfluous phrases
23 lutego 2020

Eliminate tautologies from your copy; your readers will thank you. As writers, editors, and PR professionals, we are keenly aware that we must fight for readers’ attention. My daily sanity check is to ask, “Is someone actually going to read this?” To help readers, I use concise language and eliminate redundancies. As Strunk and White […]

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3 subtle social media blunders that make you look bad
22 lutego 2020

Retweeting lousy links, mindlessly pasting across platforms and using useless hashtags can undermine your credibility. Today’s savvy social media users are expert in finding (and pointing out) mistakes. They are also quite good at detecting half-hearted effort, which is a major digital turnoff. Here are three common blunders that can quickly ruin your credibility and […]

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Have your campaigns made a positive impact on the world?
21 lutego 2020

Enter PR Daily’s Corporate Social Responsibility Awards to showcase your powerful campaigns. The deadline for entries is March 20.

The post Have your campaigns made a positive impact on the world? appeared first on PR Daily.

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How AI improves PR efficiency and results
21 lutego 2020

Public relations pros should embrace artificial intelligence to help them become strategic advisors within their organizations—unless they prefer to sit on the sidelines. If you consider artificial intelligence to be “forward-thinking,” you’re behind the eight ball. “AI is the technology of the 21st century,” says Luca Grulla, vice president of technology at Signal AI. “This […]

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How the de Young Museum’s crisis plan saved its exhibition
21 lutego 2020

When an exhibit of fashions from the Muslim world seemed poised to spark a backlash, the nonprofit mobilized media outlets, influencers and other resources to change the narrative. What does it look like when a crisis response plan does its job? Most of the time, we notice a crisis only when the plan fails to […]

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MGM data breach affects 10.6M, L Brands chief to resign with Victoria’s Secret sale, and Twitter tests fake-news warnings
21 lutego 2020

Also: Ragan’s 2020 Salary & Workplace Culture Survey, McDonald’s debuts Quarter Pounder scented candles, the reliability of online polls, and more. Good morning, PR pros: If you can’t get enough of McDonald’s Quarter Pounder, the fast-food chain has the solution. It’s launching a limited-edition line of candles that smell like its famous menu item, including […]

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Ragan survey: Job satisfaction at 70%, salary satisfaction 54%
21 lutego 2020

Pay for women lags. Satisfaction with salaries is so-so. These are among the findings in a comprehensive Ragan Salary & Workplace Culture Survey report. How do you stack up against your peers? Are communicators paid enough? Are they getting raises? How do salaries compare region to region? Ragan’s Salary & Workplace Culture Survey: 2020 Edition reveals disparities […]

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Why and how to yield your social media account to employees
21 lutego 2020

Follow the lead of GE Power and other organizations by temporarily turning over your online feeds to in-house brand advocates. Consumers will respond to the fresh voices and authenticity. Social media might conjure thoughts of hip, young influencers running an Instagram account for fashion brands. GE Power recently showed how an industrial company can obtain […]

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Share your social media journey for a chance to win $50
21 lutego 2020

We’re conducting our first-ever Social Media Career Survey to learn more about how the technology has changed communicators’ career paths. Participants will get a copy of the results. If your job includes using social media in any way, we want to hear from you. This technology has become the biggest disrupter in communications—certainly in decades, […]

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Infographic: 7 conversion goals for your website
20 lutego 2020

Do you know what you should measure when it comes to optimizing your website? Here are some goals that might count as a conversion. For many content creators in digital media, the end game is all about converting visitors to customers. So, how do you know if the content on your website is having the […]

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